Getting Your Ideas to Catch On
Ever wondered why some products and ideas become popular? This talk reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to catch on. If you’ve ever wondered why certain stories get shared, brands get more word of mouth, or videos go viral, this talk will explain why, and show how to leverage these ideas to craft contagious content.
Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and author of the New York Times and Wall Street Journalbestseller Contagious: Why Things Catch On. Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s published dozens of articles in top-tier academic journals, consulted for a variety of Fortune 500 companies, and popular outlets like theNew York Times and Harvard Business Review often cover his work. Full Bio and Content Background
We are really excited about this one!!!
Wharton Club members and alumni are HIGHLY encouraged to register early.
Box lunch will be provided.
Friday, June 26, 2015
11:00 am – 1:00 pm (talk starts promptly at 11:30)
University Park Public Library
8383 Preston Center Plaza
University City (Highland Park)
Dallas, TX 75255
Wharton Club Gold Members: Free
Wharton Club Members: $15
Click here to register (SOLD OUT!)
About the Location
When you reach the library use the main building lobby entrance to the left of the library entrance (see photo below). From the lobby take the elevator straight to the 3rd floor meeting room.