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Corporate Propaganda: False Flags, Shills, Astroturfing and Sock Puppets
Wednesday, April 3, 2019
11:00am - 12:00pm
Vit Henisz, Deloitte & Touche Professor of Management
About this Session:
In response to growing pressures from civil society to address environmental, social and governance risk factors, some corporations are responding not by proactive engagement but by deception and subterfuge. An increasing number of seemingly grassroots citizens’ movements are, in fact, funded by corporations seeking to head off, weaken or confuse the mobilization efforts of civil society. Participants will learn about a number of these corporate propaganda campaigns and the growing efforts to uncover and expose them as well as contrasting examples of proactive engagement to affirm a company’s social purpose and maintain its license to operate from key stakeholders.
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