Wharton Alumni Relations is excited to bring you the next webinar offered to our Wharton alumni community. If you are not already a member of our club, we encourage you to join and take advantage of this valuable benefit.
Harnessing the Power of Identity Loyalty
Thursday, May 2, 2019
11:00am - 12:00pm
Led by: Americus Reed, The Whitney M. Young Jr. Professor, Professor of Marketing
About this Session:
Imagine transforming the way you think about your activities — not as just a busy “administrator” of your organization, but also as a strategic brand visionary for your product, brand, service, or even your personal brand. There are powerful implications of creating identity loyalty for the audiences to which you seek to connect your efforts.
Learn to unlock the power of branding and identity loyalty to create a deeper connection with your stakeholders by strategically aligning your brand’s values and identity to their own. Create a proud community of brand advocates who promote, praise, and defend your brand.
Professor Reed will describe how to diagnose your brand identity, articulate it to your stakeholders, identify aspects of your brand that can create identification, and nurture your brand narrative over time.