SOLD OUT: How Customers Buy…& Why They Don’t

Date and Time
Tuesday, March 10, 2020
6:30pm— 9:30pm
Add to calendar
The Park City Club
5956 Sherry Ln
Dallas, TX 75225
United States
View map
Allison McHamm

A dinner and discussion with sales leader and author Martyn Lewis

The business world is littered with great companies, products and concepts that never took hold. Even companies that gain traction often face challenges with growing revenue as fast as the management team or shareholders would like, despite the undisputed value their offerings could bring to the market.

Martyn Lewis, author of “How Customers Buy…& Why They Don’t” has spent the last 20 years focused on why markets do, and more specifically don’t, buy products and services that bring value to their organizations. He has applied his concepts and methods to the full spectrum of businesses, from the Fortune 500 to startup companies, to accelerate sales, and enter and defend markets.

Martyn’s work and breakthrough concept of using Buyer DNA are viewed as unique and bring a new logic to the revenue generation process unlocking buying behavior. His book and methods have been featured in publications such as Inc. Forbes and Selling Power and widely in podcasts and radio.

Join Martyn and a small group of fellow alumni on March 10th to gain insight into how business leaders apply the concept of Buyer DNA to accelerate revenue growth.

This event includes dinner, along with an opportunity to apply the concepts of Buyer DNA to your own market. A copy of Martyn’s book also is included.

Date: Tues., Mar. 10, 2020
Time: 6:30pm networking, 7:00 dinner and event
Includes: Dinner and copy of Mr. Lewis' book
Bar: Cash bar with credit card only
Location: The Park City Club, 5956 Sherry Lane, Suite 1700, Dallas, TX 75225
Attire: No jeans or sneakers. Business casual, jacket not required.

Cost (early registration):




Non-members: REGISTER BELOW - $85/person
** All tickets go up $10 after early registration, if space is available**

Want to save by becoming a Member? Click here to Join the Club!

CANCELLATION POLICY: All cancellations must be received 48 hours BEFORE the event or the attendee who made the reservation may not receive a refund, regardless of participation, due to costs associated with the reservation.



Purchase Tickets

Or register manually

Non-Member Ticket(s)
Map & Directions

The Park City Club

5956 Sherry Ln, #1700, Dallas, TX 75225, United States,
by public transit by car by bike Walking