Tune in to Wharton Business Radio to hear Peter Koeppel (WG80), Dallas entrepreneur and direct marketing expert discuss how direct response advertising can take your business to the next level.
"Measuring Marketing ROI”
With Wharton Professor David Reibstein interviewing Peter Koeppel
President of Koeppel Direct, a leading direct response ad agency
Generating an ROI from Your Advertising Investment
Ever wondered how you would go about running an advertising campaign that generates a profitable ROI? This interview will reveal the secret science behind direct response marketing. Discover how to measure, analyze and optimize your next marketing campaign. If you are interested in how direct response works, and how you can use offline media like TV and radio to drive web traffic/sales and measure the results, then tune in to learn how you can leverage the power of direct response advertising.
Peter Koeppel is Founder and President of Koeppel Direct, a leader in direct response television, online, print and radio media buying, direct marketing and campaign management. With a Wharton MBA and over 25 years of marketing and advertising experience, Peter has helped Fortune 500 companies, small businesses, and entrepreneurs develop direct marketing campaigns to increase profits. Peter has worked on campaigns across every conceivable category including financial services, healthcare, packaged goods, sporting goods, and technology. He is a frequent direct marketing industry speaker and editorial contributor.
About Wharton Business Radio
Monday, July 20, 2015
3:30 pm – 4:00 pm
Business Radio Powered by The Wharton School
SIRIUS XM Channel 111